Diaries get messy, and spreadsheets are complicated. Light Blue makes it simple to check your availability and plan your work. Powerful contact management features are combined with a project management system designed specifically so that professional photographers can manage their photography workflow.
Some shoots are simple, others (like weddings and corporate shoots) need careful planning. Keep a note of shoot schedules and your clients' requests, and print copies to take with you on the day. Keep tabs on exactly what you need to do and when you need to do it, using your own workflows.
Treating your clients as individuals makes all the difference. With Light Blue, you can create personalized communications, including single or mass emails and documents from templates. This means you can easily record all of your dealings with your clients, and access them at the touch of a button.
Enter data once and once only - shoots, contacts and orders can all be linked together. Has a contact changed address? No problem. Update it in one place, and it'll change wherever it appears.
Use Light Blue's built-in calendar system to plan your workload and keep on top of anything from your own business as a sole trader to a busy studio with staff, rooms and equipment that need to be managed effectively.
If you're using Mac OS X Leopard or Snow Leopard, you can sync shoots, meetings and tasks with iCal (and from there with your iPad, iPhone or iPod Touch) and take them with you. Alternatively, publish your bookings and meetings to Google Calendar, then sync with mobile devices like the BlackBerry, or other calendars, like Outlook.